Rich Energy Drink UK enters the Fray

Rich Energy, a UK Limited company which produces energy drinks much like Red Bull and Monster Energy, has been confirmed for the 2019 season. Haas have signed them as their title sponsor, so the team becomes Rich Energy Haas F1 Team. They had a deal pretty much sealed with Williams but decided to go elsewhere, showing a sign of the times in current F1 racing.

Williams are in need of a title sponsor as Martini are leaving them at the end of the season and this deal was the answer to their woes. They had it confirmed with meetings but nothing written and signed. With a poor 2018 season not helping them, albeit being such a legendary name in F1. Rich Energy have gone elsewhere as Haas can provide more TV time as they are more likely to be at the front of the field. Williams may struggle to get any sponsors, much like Mclaren, which could put financial strain on the team.

Haas, on the other hand, have many stories circulating in the rumour mill for the American team. Is this a true sign of future commitment to the sport? Owner Gene Haas has put forward alot of his own money and with this he could relax as they enter their third season. With Rich Energy’s colour scheme being black and gold, this is going to be a total refresh for the Haas. 

One question that does arise is about finance – with new rules and regulations coming in for 2019 and 2020, do they need the investment to compete? It will be interesting to see what will come of it. Romain Grosjean and Kevin Magnussen have kept their seats for 2019, so familiarity with the team and car could make high finishes and podiums a possibility in 2019. Time will tell.

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