On 11 February 2019, Scuderia Toro Rosso unveiled their 2019 contender, the STR14, in a Tron: Legacy-evoking YouTube video.
For 2019, the Baby Bulls are sticking to their tried-and-true ‘drinks can on wheels’ look featuring prominent Red Bull branding. The logo of Toro Rosso’s new partner, myWorld, joins those of Casio’s Edifice brand and the human resources consultancy, Randstad.
In a press release issued on 8 February, Toro Rosso Principal Franz Tost said,
“Innovation is at the core of Formula 1 and I’m delighted that Toro Rosso will be working with myWorld, a future-oriented organisation that unites different brands under one umbrella to provide innovative fan and customer loyalty programmes to associations and corporations. Through this partnership we will support them in promoting how consumers, and also partners, can benefit from their international Shopping Community.”
Rafał Pięta, myWorld International’s CEO, seconded,
“In view of myWorld’s international focus, this collaboration is an important step. Cooperation with Scuderia Toro Rosso is an optimal platform from which to present our group of companies to an international audience.”
This new partnership can only help the squad, which slipped from 7th in the Constructors Championship in 2017 to 9th in 2018.
In addition to the myWorld partnership, 2019 brings Daniil Kvyat’s return to fill the seat of Red Bull-bound Pierre Gasly and Alexander Albon’s transition from Formula E’s Nissan e.dams, replacing the ill-starred Brendan Hartley.
Honda returns to power the STR14 with the RA619H for 2019.
Featured Image courtesy of Digital Lighthouse / Red Bull Content Pool